About Us

Map of Ag was founded in 2012 by New Zealand farmer Forbes Elworthy.

In 2016, Map of Ag acquired the UK-based National Farm Research Unit which has been at the forefront of agricultural market research since 1994.

In 2018, Map of Ag acquired Evidence Group and Precision Decisions, further expanding its data reach capabilities and enabling its customers to continually generate valuable, actionable insights for the agri-food supply chain and farmers alike.

Map of Ag has unparalleled market insight on farming in the UK, Ireland, New Zealand, Australia, Argentina and Netherlands.

Our expertise and depth of experience has created a demand for services from some of the most productive and progressive farmers and agricultural businesses in the world, including retailers, processors, national agricultural organisations, R&D manufacturers and cooperatives.

We provide services on a global basis from offices in the UK, Argentina and New Zealand.

Our team

Our dedicated team of farmers, vets, telephone researchers, data scientists, knowledge engineers, platform development and agricultural analysts cover a range of disciplines including agronomy, economics, technical development, data science, farm management and market research.

Data protection

We place the utmost importance on the security and privacy of data. Farmers have complete authority over every aspect of the data they permission to their defined audiences. These acts of sharing are controlled in a secure, professional environment. We regularly review our security procedures, and all our staff are given regular GDPR level training.

Work with us

Please see our current vacancies below:

Account Manager at our Penrith office (other locations may be considered): Job Description

Sales Consultant (B2B) at any of our UK offices: Job Description

If you feel you have the necessary skills and experience to work for us, then please send a covering letter with your current CV to recruitment@mapof.ag.