Map of Ag was founded in 2012 by New Zealand farmer Forbes Elworthy.
In 2016, Map of Ag acquired the UK-based National Farm Research Unit which has been at the forefront of agricultural market research since 1994.
In 2018, Map of Ag acquired Evidence Group who support the food animal supply chain, from farmer to consumer, in making decisions based on the latest data driven evidence in the belief that better decisions benefit animals and the people who care for them.
Map of Ag has unparalleled market insight on farming in the UK, Ireland, New Zealand, Australia, Argentina and Netherlands.
Our expertise and depth of experience has created a demand for services from some of the most productive and progressive farmers and agricultural businesses in the world, including retailers, processors, national agricultural organisations, R&D manufacturers and cooperatives.
We provide services on a global basis from offices in the UK, Argentina and New Zealand.