Who We Are

The National Farm Research Unit (NFRU) has been at the forefront of agricultural market research since 1994, merging with Map of Ag in 2016. During this time, we have conversed with tens of thousands of farmers about topics that matter.

What We Do

Our research studies enable us to gather information and build a detailed picture on farming issues and trends. As part of our remit, we collect and communicate farmers’ views and opinions on key farming issues to the wider industry.

Get In Touch

If you work in the farming industry and would like to participate in our research or sign up to our newsletter, please get in touch or call +44 (0)1728 621364.


individual farmers views and opinions.


hours listening to farmers views and opinions each year.

82 million

hectares of total farmed area interviewed.

New farm workforce figures plus succession planning poll results

In this newsletter, we share new results around farm workforces from our ongoing Farmer2020 study which asks farmers how many…

Disease Alert - Myrtle rust. Latest update: found in Lower Hutt, North of Wellington. Read how to identify the fungal disease here: mpi.govt.nz/protection-and…

Have Your Say

Have your views and opinions heard on a wide variety of food and farming topics. Join our survey panel and help make a difference.

To receive regular poll results and insight

Which brand do farmers in Ireland choose for their most powerful tractor?

Over the past 18 months, the National Farm Research Unit has asked 6,725 ROI farmers “What is the brand of…