About Us

Supporting the farming industry

The National Farm Research Unit (NFRU) has been at the forefront of agricultural market research since 1994, merging with Map of Ag in 2016. During this time, we have conversed with tens of thousands of farmers about topics that matter. Our research studies enable us to gather information and build a detailed picture on farming issues and trends.

As part of our remit, we collect and communicate farmers’ views and opinions on key farming issues to the wider industry. We also believe that this information should be fed back to farmers, so we send out regular newsletters which provide useful insight on topical subjects. If you would like to receive our newsletters, please click here to subscribe.

This valuable insight is only made possible with the collaboration of our large group of cooperative farmers. We are extremely grateful for your continued support.

Your data is safe with us

We place the utmost importance on the security and privacy of data. Farmers have complete authority over the data they permission. These acts of sharing are controlled in a secure, professional environment.

Meet The Team

Our experienced and knowledgeable team, who live and work in the countryside, care passionately about agriculture and the farming community.


Vanina Golia

Telephone Unit Manager

Vanina coordinates a team of 12 researchers in our office in Buenos Aires, Argentina. Since the centre was opened in June 2016, the team has delivered over 18,000 calls with farmers and agricultural experts, all across the country.

Nicola Fawkes

Telephone Unit Manager

Nicola manages and delivers quantitative and qualitative fieldwork projects, including face to face, in-depth telephone and Focus Groups. She joined the UK research arm in 2010 and comes from a farming family.

Laura Beck

Farmer Liaison

Laura acts as our farmer facing liaison and has worked in the industry for six years. She and her husband run their own farm in Suffolk, England where they focus on producing pedigree stock

Take Part

We conduct research projects on a variety of topics throughout the year. If you work in the farming industry and are interested in getting your views and opinions heard, please do get in touch, we would love to hear from you.