Which brand do farmers in Ireland choose for their most powerful tractor?

1 March, 2018

Over the past 18 months, the National Farm Research Unit has asked 6,725 ROI farmers “What is the brand of the most powerful tractor on your farm?”

Fig 1. Results by brand


According to these results, Massey Ferguson is the preferred brand (25 per cent) with John Deere and New Holland (both 16 per cent) following behind.

John Deere came top in the same study in the United Kingdom (23 per cent). However, by country, whilst John Deere was most favoured in England and Scotland, Massey Ferguson was the top choice in both Northern Ireland and Wales.

The chart below segments the four most popular brands by type of farm.

Fig 2. Top four brands segmented by farm type


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