Applicable to customers, prospects, suppliers and website visitors
Effective February 2019
We are committed to protecting and respecting your privacy.
This notice sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand how we will use your personal data and your rights in relation to your personal data.
This privacy notice is provided in a layered format so you can click through to the specific areas set out below.
Map of Ag comprises a number of different legal entities, including:
Map of Agriculture Limited, Map of Ag Analytics Limited, National Farm Research Unit Limited and Evidence Group Limited, all with their registered offices at 15-16 Deben Mill Business Centre, Old Maltings Approach, Melton, Woodbridge, Suffolk IP12 1BL, UK, Tel: +44 1394 389 250.
Precision Decisions, The Old Station Works, Station Lane, Shipton by Beningbrough, York YO30 1BS
Map of Agriculture NZ Limited of 47 Waterloo Road, Hornby, Christchurch, 8042, New Zealand.
Map of Agriculture S.A. of Av. Corrientes 222, Piso 11, Ciudad de Buenos Aires, Argentina.
This privacy notice is issued on behalf of the Map of Ag group companies listed above so when we mention “Map of Ag”, “we”, “us” or “our” in this privacy notice, we are referring to the relevant company in the Map of Ag group responsible for processing your data.
Map of Ag is the controller and responsible for your personal data.
We have appointed a data privacy manager who is responsible for overseeing privacy matters. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager by emailing firstname.lastname@example.org.
Changes to our privacy notice
Any changes we make to our privacy notice in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy notice.
2. The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
The type of personal data we collect about you depends on who you are and your relationship with Map of Ag. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
- Identity Data includes first name, last name, username or similar identifier, employer and position/title.
- Contact Data includes address, email address and telephone numbers.
- Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.
- Usage Data includes information about how you use our website, products and services.
- Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us or we have bought from you.
- Marketing and Communications Data includes your preferences in receiving marketing (for example our e-newsletters) from us and your communication preferences.
We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate statistics to understand usage of our website. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
3. How is your personal data collected?
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us your Identity Data, Contact Data and Marketing and Communications Data by corresponding with us at tradeshows or other events, by phone, email or by filling in forms on our website. This includes personal data you provide when:
- You give us your business card so that we may contact you;
- You email us to find out about our products and services;
- You purchase or enter into negotiations to purchase products or services we offer;
- You communicate with us to sell us your products or services;
- You register to receive our newsletters or other information available;
- You register to attend events we organise; or
- You provide us with feedback.
- Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
- Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
- Technical Data from analytics providers such as Google based outside the EU.
- Identity Data and Contact Data from publicly availably sources such as Linked In and other public websites.
4. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where you have given your consent to the processing of your personal data for a particular purpose.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where it is necessary for the performance of a contract with you.
- Where we need to comply with a legal or regulatory obligation.
Purposes for which we will use your personal data
We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
|Purpose/Activity||Lawful basis for processing including basis of legitimate interest|
|To build a database of contacts and prospects who might be interested in our products and services and to inform our marketing and sales activities, including market mapping, client and prospect mapping and analysis||Necessary for our legitimate interests (so that we can market and sell our products and services)|
|To invite you to our events and send you our regular e-newsletter||
|To provide you with products and services you have purchased from us or are in negotiations to purchase from us including communications, managing the provision of your services including support services and to manage and collect fees||
|To buy products and services from you||Performance of a contract with you|
|To manage our relationship with you which will include:
|To administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)||
|To use data analytics to improve our website, products/services, marketing, customer relationships and experiences||Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)|
You may receive our e-newsletter or invitations to our events if you have requested information or services from us or if you provided us with your details and you have not unsubscribed from our marketing communications.
We will get your express opt-in consent before we share your personal data with any company outside the Map of Ag group of companies for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.
5. Disclosures of your personal data
We may share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.
- Other members of the Map of Ag group of companies as we operate a sales team across the Map of Ag group and we share administrative support and services.
- Service providers acting as processors through whom we send out our e-newsletter. We currently use Sendgrid Inc. for this purpose who are based in the US.
- Service providers acting as processors who provide us with administrative services. We currently use Xero, DropBox and Microsoft who are all based outside the EU.
- Printers to send out postal mailings for our events.
- Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
- HM Revenue & Customs, regulators and other authorities if required by such authorities.
- Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
6. International transfers
We share our customer and prospect marketing information between our group companies in the UK, New Zealand and Argentina. The EU Commission considers both New Zealand and Argentina ensure an adequate level of protection for the transfer of personal data from the EEA to them. Our UK businesses provide administrative services for the whole Map of Ag group and so your data may be transferred to the UK and to service providers engaged to support our operations.
When we use our service providers, your data will be transferred, stored and/or processed outside the European Economic Area (EEA) as our suppliers sometimes operate from outside of the EEA. We will only transfer your data outside of the EEA in compliance with data protection laws and provided appropriate or suitable safeguards are in place to protect your data, these being either Standard Contractual Clauses, Binding Corporate Rules or, in the case of transfers to the US, an EU-US Privacy Shield certification. Please contact us if you would like details of the appropriate safeguards.
7. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. Data retention
How long will you use my personal data for?
We will retain your personal data for as long as necessary to provide you with our products and services. We will also retain your personal data as necessary to fulfil our contractual obligations and to comply with our legal obligations, resolve disputes, and enforce our agreements.
We will retain personal data that is part of our marketing database for a period for which we think that information is relevant. We actively manage our marketing database so that only relevant personal data is retained.
Where we no longer need to process your personal data for the purposes set out in paragraph 4 of this Privacy Notice, we will delete your personal data from our systems unless we need to retain a limited amount of information to make sure that we act in accordance with your wishes.
Where permissible, we will also delete your personal data on your request. Information on how to make a deletion request can be found in paragraph 9 of this Privacy Notice.
If you have questions about our data retention practices, please contact us through email@example.com.
9. Your legal rights
You have the right:
- To access any personal data we hold about you and we will provide a copy of your personal data together with details of the purposes of the processing, the types of personal data we hold and the people to whom your personal data has been disclosed;
- To have inaccurate or incomplete personal data corrected or to restrict the processing of personal data whilst the accuracy is checked;
- In certain circumstances, to have data we hold about you transferred to yourself or another data controller. Note, this right only applies to information that is processed by automated means which you initially provided consent for us to use or where we used the information to perform a contract with you;
- To ask to have personal data we hold about you erased. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law;
- To ask us not to process your personal data for direct marketing purposes;
- To object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms;
- To withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent; and
- To lodge a complaint with the UK Information Commissioner’s Office or other data protection supervisory authority applicable to you, if you have a concern about your personal data.
You can exercise your rights at any time by contacting us at firstname.lastname@example.org.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.