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Unlock Success in Sustainability

Are you looking for solutions to measure, verify and report on key sustainability metrics across your farms? We are supporting processors to connect and integrate data, to gain a full understanding of on-farm performance.

Nitrogen Use Efficiency analysis
Sustainable practice advice
Production efficiency
Carbon footprint and scope 3 emissions

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Solutions

Our suite of software products revolutionises farm data access and insights. Achieve seamless connectivity for farms, gain comprehensive farm performance insights through a user-friendly interface, or empower your business with interactive emissions tools.

Pure Farming

Our state of art data exchange and farm data permissioning infrastructure, allowing you to permission and connect data for farms, orchards, vineyards and deliver standardised data for analytics, calculators, and reporting.

Discover Pure Farming

FarmMetrics

You can now establish an overall view of performance across your farms in a single place. With FarmMetrics, you can measure what’s important, view real-time dashboards and empower your farms to drive continuous improvement.

Explore FarmMetrics

GHG what if tool

An interactive scenario planning tool that allows users to model the impact certain changes on farm will have on emissions.

Go to WhatIf

Trusted by your peers

Code

Your needs can’t be resolved by a product in a box. That’s why we can build your solution from the ground up.

Custom solutions

We can meet your digital needs by developing the solution you need. With our industry expertise, we can build and execute products you and your customers will love.

Consultancy

Our consultancy services span animal health & welfare, environmental sustainability, and farm data standards. From advising on production to offering insights into supply chain activities and facilitating data exchange, we’re here to empower efficient decision-making across agricultural sectors.

Animal health and welfare consultancy

Our independent technical experts consult on all aspects of production, animal health and welfare to a wide range of clients including retailers, processors, pharmaceutical companies and industry representative bodies as well as direct to farm consultancy services.

Environmental sustainability consultancy

We offer farm measurement data services for supply chain customers that require insight into the activities taking place across thousands of farms in their supply chains.

Farm Data Standards

We support third parties to develop and implement data standards that facilitate efficient data exchange, analysis, and decision-making. Establishing framework and ensuring seamless interoperability between different agricultural systems and software platforms.

Sustainability Managers across 7 countries use Map of Ag at scale

We're making the measurability of the sustainable credentials in arable farming easier.