Who We Are

The National Farm Research Unit (NFRU) has been at the forefront of agricultural market research since 1994, merging with Map of Ag in 2016. During this time, we have conversed with tens of thousands of farmers about topics that matter.

What We Do

Our research studies enable us to gather information and build a detailed picture on farming issues and trends. As part of our remit, we collect and communicate farmers’ views and opinions on key farming issues to the wider industry.

Get In Touch

If you work in the farming industry and would like to participate in our research or sign up to our newsletter, please get in touch or call 01728 621364.


individual farmers views and opinions.


hours listening to farmers views and opinions each year.

31 million

hectares of total farmed area interviewed.

Are you looking to invest in automation and/or robotic farming methods in the next 5 years?

The latest NFRU Farm360 study shows that the uptake of robotic/automated/mechanised farming technologies by UK farming businesses is increasing. The…

We would like to thank our farmers for their continued support in our research. We are committed to giving back to the farming community and, as part of this initiative, we continually fundraise for a number of agricultural charities @RABIcharity @RSABI @forageaid @EmbraceFARM

Have Your Say

Have your views and opinions heard on a wide variety of food and farming topics. Join our survey panel and help make a difference.

To receive regular poll results and insight.

Does society have a right to say in the way farmers farm their land?

For this year’s Oxford Farming Conference, the National Farm Research Unit asked 1,072 farmers “Society has a right to have…