Who We Are

The National Farm Research Unit (NFRU) has been at the forefront of agricultural market research since 1994, merging with Map of Ag in 2016. During this time, we have conversed with tens of thousands of farmers about topics that matter.

What We Do

Our research studies enable us to gather information and build a detailed picture on farming issues and trends. As part of our remit, we collect and communicate farmers’ views and opinions on key farming issues to the wider industry.

Get In Touch

If you work in the farming industry and would like to participate in our research or sign up to our newsletter, please get in touch or call 01728 621364.


individual farmers views and opinions.


hours listening to farmers views and opinions each year.

31 million

hectares of total farmed area interviewed.

A new way to monitor grass growth

Spring is the time for maximum grass growth and having adequate grass production is a key variable for dairy margins….

Great response to our Spring #Farm360Insight newsletter this weekend! Farmers' views on #governmentpolicy / Monitoring grass growth #dairy / Gearing up for variable rate on winter #Wheat . Get in touch if you'd like a copy or subscribe for future editions: https://t.co/kuduPJyGCe

Have Your Say

Have your views and opinions heard on a wide variety of food and farming topics. Join our survey panel and help make a difference.

To receive regular poll results and insight.

Gearing up for variable rate on winter wheat

Spring is here and your work on the fields is in full flow. Fertiliser applications and pest control will be…