29 March, 2018
Over the past 18 months, the National Farm Research Unit has asked 11,960 farmers in the UK, “What is the brand of the most powerful tractor on your farm?”
Fig 1. Results by brand
According to these results, John Deere is the preferred brand (23 per cent) with Massey Ferguson (20 per cent), New Holland (15 per cent) and Case International (10 per cent) following behind. Massey Ferguson was the most preferred brand in the same study in the Republic of Ireland.
Exploring these results further, the chart below segments the top five brands by country.
Fig 2. Top five brands segmented by country
According to these results, John Deere is the top brand in England and Scotland whereas Massey Ferguson is the preferred choice in Northern Ireland and Wales.
Finally, the following chart segments the four most popular brands by type of farm.
Fig 3. Top four brands segmented by farm type
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