Who We Work With

Our farmers

By working closely with farmers, we are able to gather valuable data, insights and opinions that benefit the agricultural industry as a whole. Effectively, Map of Ag provides key connections along the food supply chain to local producers.

We have harnessed new technologies and techniques which give us the ability to collect continuous, uniform, real-time farming data in a way which enables us to create information portals such as operational dashboards.

Our research arm, the National Farm Research Unit, gives us access to a panel of farmers who agree to both qualitative and quantitative market research studies. This research contributes towards benchmarking and best practice, as well as providing useful articles and insights in our regular newsletter.

We support key agricultural charities such as, Royal Agricultural Benevolent Institution (RABI), its sister organisation in Scotland (RSABI) and Embrace Farm in Ireland, as well as other initiatives with relevant charities such as Forage Aid.

Farmers participating in Map of Ag’s on-going research studies, can also gain valuable BASIS and NRoSO points.


“Technology in agriculture is changing at a rapid rate which often leaves our farm data very fragmented and nothing tends to talk to each other. Map of Ag helps to solve this problem by bringing together all our farm data into one place. It gives me access to live data in the farm office and on the go which allows me to make better decisions”


Andy Venables, Farmer

Our clients

Map of Ag has long-standing relationships with companies involved in every aspect of the food chain.  Using innovative technology and data, we work with and provide insight to retailers, processors, national agricultural organisations, financial services, R&D manufacturers and cooperatives.

Our insights cover all aspects of on-farm activity as well as exploring attitudes, behaviours and trends. We provide incisive information on broader issues within the food chain, such as animal health & welfare, environmental concerns, sustainability and traceability.