By working closely with farmers, we are able to gather valuable data, insights and opinions that benefit the agricultural industry as a whole. Effectively, Map of Ag provides key connections along the food supply chain to local producers.
We have harnessed new technologies and techniques which give us the ability to collect continuous, uniform, real-time farming data in a way which enables us to create information portals such as operational dashboards.
Our research arm, the National Farm Research Unit, gives us access to a panel of farmers who agree to both qualitative and quantitative market research studies. This research contributes towards benchmarking and best practice, as well as providing useful articles and insights in our regular newsletter.
We support key agricultural charities such as, Royal Agricultural Benevolent Institution (RABI), its sister organisation in Scotland (RSABI) and Embrace Farm in Ireland, as well as other initiatives with relevant charities such as Forage Aid.
Farmers participating in Map of Ag’s on-going research studies, can also gain valuable BASIS and NRoSO points.