Transforming agriculture through trusted data insights
Originating as a veterinary consultancy with a passion for data driven improvements on farm, Map of Ag has grown to deliver insights across multiple sectors throughout the supply chain. For the past decade, we’ve been focused on one simple idea: when farm data is trusted, useful, and shared with clear permission, better decisions follow - on farm and across the supply chain.
Built on trust. Driven by insight.
We exist to transform agriculture through trusted farm data insights, working towards positive change that creates added value, enhances reputations, and supports sustainable success for industry and society. We do this by combining deep agricultural expertise with technology and AI enabled solutions to deliver trusted, actionable information at scale.
Our impact…so far
We’re proud of what’s been built with farmers, partners, and customers over the years – and we’re even more excited about what comes next. Here are a few milestones from our first decade:
- 24,000+ farms onboarded onto our platform
- 400+ unique farm data sources integrated, powering 1M+ ingestion and calculation tasks per month
- 300M+ data points supporting ~27,500 metrics for farms and customers
- Historical farm data reaching back to 1949
- Active across 14 sectors and 8 countries on 4 continents
- 5.3M+ cattle records and 1M+ survey answers processed across programmes
What makes us different
A lot of organisations collect data. Our focus is on turning this into key insights that help add value for our customers, and the farms they work with. Here’s what customers tell us matters most:
- Expertise: a strong mix of agricultural expertise and innovative, AI‑enabled technology to deliver trusted farm‑data insights.
- Automation: existing database integrations that reduce manual entry whilst delivering high‑resolution data for actionable insight.
- Scalability: proven across sectors and countries, supporting both local and global programmes.
- Transparent permissioning: clear data‑sharing processes that keep farmers in control and build the trust needed for meaningful participation.
The values we work by
Our values shape how we operate – whether it be in the office, in our customers board rooms, or out on farm:
- Make it excellent: we push boundaries, embrace innovation, and aim for work that sets the standard for quality and impact.
- Connect with purpose: we collaborate openly, build lasting partnerships, and act with empathy for people, animals, and the planet.
- Do the right thing: we lead with integrity, keep our promises, and make decisions that earn trust – even when it’s hard.