A Decade of Delivering and Now Profitable
Map of Ag was founded in 2015 and reached its ten-year milestone in 2026 - the same year the business became profitable. That track record matters. We've spent a decade earning the trust of farmers and the agri-food supply chain, building infrastructure that works across sectors and geographies.
Solving Agriculture’s Hardest Data Problem
Farm data is fragmented – locked inside dozens of disconnected systems, hard to access, and harder to trust. Map of Ag exists to fix that. We are a B2B farm data insights platform that connects existing on-farm systems and transforms complex, dispersed information into trusted, actionable intelligence. Our AI-enabled technology automates data collection and delivers high-resolution insights on productivity, resilience, animal health and welfare, and environmental sustainability – at scale.
Farmers Stay in Control
Everything we build starts with one principle: the farmer's data belongs to the farmer. We provide the infrastructure; they decide what is shared, with whom, and on what terms. That commitment to data security, transparency, and privacy isn't just the right thing to do - it's what makes the whole ecosystem work. When farmers trust the platform, information flows. When information flows, the entire supply chain benefits.
Excellence, Connection, Integrity – In Practice
Our values aren’t wall art. They shape every decision we make.
Excellence: We make it excellent – We employ an exceptional team: the very best development and data science teams, sat alongside veterinary scientists, sustainability specialists, farm systems consultants, and farm financial experts. They act as consultants to the consultants and trainers of the trainers, informing our customers’ farm data strategies and driving product development to the highest standards of quality, security, and scalability.
Connection: We connect with purpose – Connection is at the heart of our business. We link the agri-food supply chain – upstream and downstream of the farm gate – with the insights it needs, while supporting the farmers, landscapes, livestock, and habitats that underpin it all.
Integrity: We do the right thing – We are honest and transparent with our investors, our customers, and our team. We do what we say we’re going to do, and we aim to exceed expectations rather than simply meet them.
Built to Scale, Open to the Right Conversations
Map of Ag is a proven platform operating across the UK, Europe, Australasia, and with growing interest from North America. Our network-driven model is designed to scale across multiple agricultural sectors and geographies, delivering enterprise-level services to global agri-food businesses while providing farmers with the insights they need to thrive.
We are not currently raising capital. We are a financially stable business focused on purposeful, organic growth supported by a diverse group of committed shareholders. That said, we welcome conversations about future opportunities – whether strategic investment or geographical expansion – where there is clear alignment with our values, respect for farmer data control, and protection of our customers’ commercial interests.