Connecting Agriculture

Map of Ag is a global pioneer in agricultural analysis and modelling technology. We provide expert knowledge and insight to agriculture and food chain industries from our offices in the UK, Argentina and New Zealand.

Providing access to intelligently sourced data and information from farms, we enable businesses within the agriculture industry and food chain to maximise the impact of planning and decision-making.

Map of Ag enables you to generate insight and gain knowledge of industry trends by talking directly to farmers and, more specifically, to address targeted questions which are relevant to your business.

“Our mission is to connect up our industry so that we all have better information, better communication and better farms as a result.”

Forbes Elworthy, Founder

Working with farmers

By working closely with farmers, we are able to gather valuable data, insights and opinions that benefit the agricultural industry as a whole.

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Working with industry

Map of Ag has long-standing relationships with companies involved in every aspect of the food chain.

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Listening to farmers' views

FARM RESEARCH

Our research arm, the National Farm Research Unit (NFRU) has been at the forefront of agricultural market research since 1994. During this time, we have conversed with tens of thousands of farmers about topics that matter. Our research studies enable us to gather information and build a detailed picture on farming issues and trends.

If you would like to know more or are interested in having your views and opinions heard, please select your country below.

Listening to farmers' views

FARM RESEARCH

If you would like to know more or are interested in having your views and opinions heard, please select your country below.

Digital Platform

The Map of Ag Platform provides easy and intuitive access for farmers to log in and set up permissioned access to their data sources. This secure real-time automation of everyday information gives comprehensive and valuable insights.

ANALYTICS

Map of Ag has pioneered predictive marketing in agriculture. We use state of the art data modelling and analytics to create insights for our clients and the agriculture industry as a whole.

RESEARCH

Map of Ag successfully combines the disciplines of quantitative and qualitative research, marketing services and strategic consultancy. We provide market insight, competitive advantage and customer differentiation to a range of organisations, both in the public and private sectors.

Farming making money from the newest crop – farm data

Map of Ag to explore ways of generating value from farm data at their Fringe Event at OFC 2019 Farms generate a huge amount of data and this volume is growing exponentially. However, generating insights and value from this data will, in many cases, include data sharing. The originator of the data – in most […]

Further acquisition of precision farming company

Map of Ag, a leading provider of agricultural insight and knowledge to the agri-food industry, has acquired Precision Decisions Ltd, further expanding its data reach capabilities. This acquisition, complemented by the recent acquisition of Evidence Group (EBVC) in the veterinary animal health sector, is key to Map of Ag’s strategy to derive insights and provide […]

Map of Ag @MapOfAg·

19h

The use of technology is increasingly being utilised to monitor grass growth. by using rising plate meters to give a reading of DM per ha.
Satellite imagery can now be used whereby the image differentiates the grass level per paddock.

#drivingefficiency

https://t.co/TZnXwF5SOF

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