Transforming agriculture through trusted data insights

We combine expertise with cutting-edge technology and AI-enabled solutions, to deliver trusted, actionable insights at scale.

Connecting with Partners Worldwide

Discover FarmMetrics

FarmMetrics gives you a single, trusted place to integrate, capture, model and interpret farm data. Helping you strengthen brand value, manage risk, improve supply‑chain relationships and turn complex on‑farm information into clear, actionable insight.

Existing Data Integration

Seamlessly connect to over 400 on-farm and third-party data sources, with secure permissioning and verified inputs that ensure high quality, trusted data flows across your projects.

New Information Capture

Flexible, configurable tools let farms capture quantitative and qualitative information, including spatial mapping, so you can fill data gaps and tailor data collection to each project’s needs.

Data Modelling & Verification

Link to industry standard models and specialist tools, from GHG calculators to welfare, biodiversity and satellite models, supported by automated validation and real time updates to ensure accuracy as science evolves.

Reporting & Insights Tools

Interactive AI-enabled tools, configurable dashboards and farm benchmark reports turn complex data into clear, actionable insight, helping farms and supply chain partners identify opportunities and drive meaningful improvement.

Industry News & Articles

A Decade Built on Trust and Insight: Celebrating 10 Years of Map of Ag
A Decade Built on Trust and Insight: Celebrating 10 Years of Map of Ag

2016–2026: Ten years of connecting food and farming through trusted farm‑data insight. As we mark our 10‑year anniversary, we’re celebrating…

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AI Agents Developed to Boost Accuracy of Feed Emissions Data for Farmers
AI Agents Developed to Boost Accuracy of Feed Emissions Data for Farmers

Artificial intelligence (AI) is now being used to give farmers and the food supply chain a more accurate picture of…

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Why On-Farm Data Sharing is Key to Achieving Sustainability Goals in UK Food Supply Chain
Why On-Farm Data Sharing is Key to Achieving Sustainability Goals in UK Food Supply Chain

Why On-Farm Data Sharing is Key to Achieving Sustainability Goals in UK Food Supply Chain We recently hosted a meeting…

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Can we assess farms from 1,476,378 feet?
Can we assess farms from 1,476,378 feet?

You thought much of the planet had shifted to metric!  We’re often encouraged to change our perspective, and “look at…

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Streamlining Agrifood Emissions
Streamlining Agrifood Emissions

How are food and fibre value chains tackling the greenhouse gas emissions from agriculture, and monitoring improvements?   Andrew Cooke…

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Don’t just use your data once
Don’t just use your data once

If you’ve read some of my work in the past, you’ll know that I often write about farm or agricultural…

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Growing Greener Together: Map of Ag and ADM’s Regenerative Agriculture Partnership
Growing Greener Together: Map of Ag and ADM’s Regenerative Agriculture Partnership

The imperative for sustainable practices has never been more urgent. Recognising this, ADM, a global leader in nutrition and agricultural…

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Beyond Baselining
Beyond Baselining

It is pretty clear now that understanding and addressing greenhouse gas (GHG) emissions at farm level is imperative for sustainable…

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Accuracy essential to measure feed emissions
Accuracy essential to measure feed emissions

The use of long-established industry averages to calculate the embedded CO2 emissions of purchased feeds is no longer tenable, as…

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