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Ben McKenzie Senior Sustainability Consultant
Ben McKenzie stands at the forefront of our sustainability efforts in Australia, bringing a unique blend of data strategy and…
A Decade Built on Trust and Insight: Celebrating 10 Years of Map of Ag
2016–2026: Ten years of connecting food and farming through trusted farm‑data insight. As we mark our 10‑year anniversary, we’re celebrating…
The paddock, the orchard and the algorithm: Are digital twins about to hit their stride?
Virtual representations of the real world used in simulation and planning have been around in some form for 50 years but not…
Why open standards matter for agritech innovation
Open, community‑governed data standards and consented data flow cut integration cost and risk, speed delivery, and build trust across the value chain – lessons we can apply…
Red Tractor Portal Enhancements: Transforming Farm Assurance for the Digital Age
At Map of Ag, we’re proud to work alongside Red Tractor to deliver smarter, more efficient farm assurance. The latest…
AI Agents Developed to Boost Accuracy of Feed Emissions Data for Farmers
Artificial intelligence (AI) is now being used to give farmers and the food supply chain a more accurate picture of…
From field to cloud: building scalable agritech software solutions
The agritech sector is booming, but building software that works from the paddock to the cloud is no small feat. The agritech sector has…
Why On-Farm Data Sharing is Key to Achieving Sustainability Goals in UK Food Supply Chain
Why On-Farm Data Sharing is Key to Achieving Sustainability Goals in UK Food Supply Chain We recently hosted a meeting…
Can we assess farms from 1,476,378 feet?
You thought much of the planet had shifted to metric! We’re often encouraged to change our perspective, and “look at…