Connecting Agriculture

Map of Ag is a global pioneer in agricultural analysis and modelling technology. We provide expert knowledge and insight to agriculture and food chain industries from our offices in the UK, Argentina and New Zealand.

Providing access to intelligently sourced data and information from farms, we enable businesses within the agriculture industry and food chain to maximise the impact of planning and decision-making.

Map of Ag enables you to generate insight and gain knowledge of industry trends by talking directly to farmers and, more specifically, to address targeted questions which are relevant to your business.

“Our mission is to connect up our industry so that we all have better information, better communication and better farms as a result.”

Forbes Elworthy, Founder

Working with farmers

By working closely with farmers, we are able to gather valuable data, insights and opinions that benefit the agricultural industry as a whole.

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Working with industry

Map of Ag has long-standing relationships with companies involved in every aspect of the food chain.

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Listening to farmers' views

FARM RESEARCH

Our research arm, the National Farm Research Unit (NFRU) has been at the forefront of agricultural market research since 1994. During this time, we have conversed with tens of thousands of farmers about topics that matter. Our research studies enable us to gather information and build a detailed picture on farming issues and trends.

If you would like to know more or are interested in having your views and opinions heard, please select your country below.

Listening to farmers' views

FARM RESEARCH

If you would like to know more or are interested in having your views and opinions heard, please select your country below.

Digital Platform

The Map of Ag Platform provides easy and intuitive access for farmers to log in and set up permissioned access to their data sources. This secure real-time automation of everyday information gives comprehensive and valuable insights.

ANALYTICS

Map of Ag has pioneered predictive marketing in agriculture. We use state of the art data modelling and analytics to create insights for our clients and the agriculture industry as a whole.

RESEARCH

Map of Ag successfully combines the disciplines of quantitative and qualitative research, marketing services and strategic consultancy. We provide market insight, competitive advantage and customer differentiation to a range of organisations, both in the public and private sectors.

New metrics to build consumer trust in agriculture

Stepping-up and taking responsibility for emissions was the central theme to the Map of Ag. fringe meeting on the first evening of the Oxford Farming Conference, in which the speakers identified that the whole agricultural supply chain needs take responsibility for its own impact, to build consumer trust. Jim Williams, Head of Market Research, quoted […]

Farmers in poll position to deliver public goods.

The vast majority of UK farmers believe they are well placed to deliver ‘public goods’ and those same goods are of value to their farming businesses. In research conducted by Map of Ag. (MOA) on behalf of the Oxford Farming Conference (OFC) a perceptible shift in attitude by farmers towards public goods demonstrates a positive […]

Map of Ag @MapOfAg·

27 Feb

At the @NFUtweets conference, @Minette_Batters called for @TheAHDB to be at the forefront of allowing our industry to own our own data so we can benchmark ourselves against the rest of the world. @MapOfAg support this by bringing data connectivity to agriculture. #NFU20

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