Building a world where industry and farms thrive together

A platform that securely organises information that matters, enabling sustainable outcomes at scale.

Connecting with Partners Worldwide

Unlock Success in Sustainability

Are you looking for solutions to measure, verify and report on key sustainability metrics across your farms? We are supporting customers across a wide range of agricultural sectors to connect and integrate data, to gain a full understanding of on-farm performance.

  • Animal health and welfare monitoring
  • Responsible use of antimicrobials
  • Biodiversity, soil health and regenerative agriculture
  • Production efficiency
  • Carbon footprint and scope 3 emissions
  • Water quality

Connect

Our suite of software products revolutionises farm data access and insights. Achieve seamless connectivity for farms, gain comprehensive farm performance insights through a user-friendly interface, or empower your business with interactive emissions tools.

Data integration and permissioning platform

Pure Farming is our state of art data exchange and farm data permissioning infrastructure, allowing you to permission and connect data for farms, orchards, vineyards and deliver standardised data for analytics, calculators, and reporting.

Farmer and industry user interface

FarmMetrics allows you to establish an overall view of performance across your farms in a single place. Measure what’s important, view real-time dashboards and empower your farms to drive continuous improvement.

GHG what if tool

An interactive scenario planning tool that allows users to model the impact certain changes on farm will have on emissions.

PastureVibe

A solution for farmers and consultants to predict pasture growth rate for any location in New Zealand.

Code

Dive into our custom software development service, where we can support you to meet your digital needs and drive your business forward.

Custom software development service

Where credibility converges with cutting-edge innovation. Experience the power of our leading-edge development stacks and tailored solutions, setting the stage for unparalleled success in your projects.

Consult

Our consultancy services span animal health & welfare, environmental sustainability, and farm data standards. From advising on production to offering insights into supply chain activities and facilitating data exchange, we’re here to empower efficient decision-making across agricultural sectors.

Animal health and welfare consultancy

Our independent technical experts consult on all aspects of production, animal health and welfare to a wide range of clients including retailers, processors, pharmaceutical companies and industry representative bodies as well as direct to farm consultancy services.

Environmental sustainability consultancy

We offer farm measurement data services for supply chain customers that require insight into the activities taking place across thousands of farms in their supply chains.

Farm Data Standards

We support third parties to develop and implement data standards that facilitate efficient data exchange, analysis, and decision-making. Establishing framework and ensuring seamless interoperability between different agricultural systems and software platforms.

Industry News & Articles

Why On-Farm Data Sharing is Key to Achieving Sustainability Goals in UK Food Supply Chain
Why On-Farm Data Sharing is Key to Achieving Sustainability Goals in UK Food Supply Chain

Why On-Farm Data Sharing is Key to Achieving Sustainability Goals in UK Food Supply Chain We recently hosted a meeting…

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Can we assess farms from 1,476,378 feet?
Can we assess farms from 1,476,378 feet?

You thought much of the planet had shifted to metric!  We’re often encouraged to change our perspective, and “look at…

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Beyond “know your number.”
Beyond “know your number.”

Do you know your number? When did you find it out? What has it meant to your life since you…

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Streamlining Agrifood Emissions
Streamlining Agrifood Emissions

How are food and fibre value chains tackling the greenhouse gas emissions from agriculture, and monitoring improvements?   Andrew Cooke…

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Don’t just use your data once
Don’t just use your data once

If you’ve read some of my work in the past, you’ll know that I often write about farm or agricultural…

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Growing Greener Together: Map of Ag and ADM’s Regenerative Agriculture Partnership
Growing Greener Together: Map of Ag and ADM’s Regenerative Agriculture Partnership

The imperative for sustainable practices has never been more urgent. Recognising this, ADM, a global leader in nutrition and agricultural…

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Beyond Baselining
Beyond Baselining

It is pretty clear now that understanding and addressing greenhouse gas (GHG) emissions at farm level is imperative for sustainable…

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Accuracy essential to measure feed emissions
Accuracy essential to measure feed emissions

The use of long-established industry averages to calculate the embedded CO2 emissions of purchased feeds is no longer tenable, as…

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Farm sustainability baselines offer benefits for growers
Farm sustainability baselines offer benefits for growers

Sustainability targets set by food and retail companies are driving the need for accurate data and metrics. But it’s not…

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