A single, central hub for trusted farm data, insight and action
FarmMetrics is Map of Ag's secure farm engagement platform, built for working with farms at scale
Consolidate data from a wide range of existing sources
Allow farms to submit additional information where needed, and deliver clear, actionable reports to all key stakeholders.
Key insights
FarmMetrics has powered farm-level reporting for over a decade, helping customers drive meaningful outcomes across six core insight areas:
- Animal Health & Welfare
- Greenhouse Gas Emissions
- Nature & Biodiversity
- Production & Efficiency
- Regen Practices & Verification
- Soil Carbon Removals
Farm engagement tools
FarmMetrics provides a comprehensive toolkit to support data collection, communication, and engagement across all areas:
- Data Entry: From animal events to field boundaries, FarmMetrics captures it all
- Data Submissions: Streamline farm engagement with our data deadline tool
- Knowledge Exchange: Share technical content, guides, and training resources
- News: Keep farms informed with timely programme updates
- Communications: Manage farmer outreach via integrated text and email tools
- Payments: A secure environment for payment information and schedules
- Customer Insight Dashboards: Full visibility at every tier of your programme
- White-Label Branding: Fully configurable to your brand guidelines
Farmer trust is at the heart of what we do
This is non-negotiable. FarmMetrics is built on the principles of secure, transparent data sharing, with farms retaining full control over how their primary data is used.
This commitment is backed by independent, external accreditation:
- ISO 27001: Information security management
- Farm Data Principles: Farm data governance
We are also aligned to the National Farmers Federation’s Australian farm data code.
