Pure Farming Acceptable Use Policy

Version date: 22nd May 2022
This is the Acceptable Use Policy for use of the Pure Farming platform operated by Map of Agriculture.
This policy is issued on behalf of the Map of Agriculture group companies so when we mention “we”,
“us” or “our” in this policy, we are referring to the relevant company in the Map of Agriculture group, or
the whole Map of Agriculture group, as the case may be.
We provide software-based information services for the agriculture and agri-food sectors. As part of
this, we provide an online data platform (our Platform) which aims to facilitate the sharing of data
between entities in the agriculture and agri-food sectors and we create unique solutions that help
agribusinesses embrace the digital age (our Services). This policy describes the acceptable use of our
Platform and Services.
1 Acceptable Use
Provided you have been authorised by the organisation or business you represent you may use
our Platform to:
1.1.1 Administer account access and data controls for your organisation or business (including
inviting employees, subcontractors, or other third parties who act on behalf of your
organisation or business to use the Services and controlling their level of data access).
1.1.2 Connect external software systems or databases, or otherwise upload or transmit data
about your organisation or business, providing you have the right to access, control, and
publish that data.
1.1.3 As a “Data Originator” (most often a farmer or grower), review requests from “Data
Consumers” (those requesting access to data) to access subsets of the data about your
organisation or business, and grant, modify, deny, or withdraw access to the data for
those Data Consumers.
1.1.4 As a Data Consumer:
request access to subsets of data from Data Originators, subject to specific terms
and purposes agreed between your organisation or business and the Data
Originator; and
if access is granted by the Data Originator, access and use that data subject to the
purpose and terms under which access has been granted by the Data Originator.

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2 Unacceptable Use
In using our Platform and Services, the following types of activity are unacceptable:
2.1.1 Using the Platform or our Services for unlawful or illegal purposes, including copyright
or licence infringements, obscenity, distributing pornographic or objectional material,
fraud, defamation, plagiarism, harassment, intimidation, forgery, impersonation,
computer tampering, and destruction of data owned by others.
2.1.2 Unlawful processing or transmission of the personal information of other parties,
including using the Platform to transmit, or procure the sending of, any unsolicited or
unauthorised advertising or promotional material (spam).
2.1.3 Transmitting or providing data that you know to be incorrect, unfit for the purpose for
which it will be used, or which could mislead any recipients.
2.1.4 Transmitting or providing data that you do not have the right to access, control and
publish.
2.1.5 Accessing or using data for which you have not been granted rights to use or using data
outside of the purpose and terms under which rights of use have been granted by the
Data Originator.
2.1.6 Interfering with the proper operation of the Platform; or using the Platform to interfere
with the proper operation of other IT systems, including hacking, interception, denial of
service attacks, or (in the case of software connections) exceeding the documented rate
and data size limits for use of the Service.
2.1.7 As a Data Consumer, transmitting or providing data onwards to a third party in a
manner which is intended to circumvent (or has the effect of circumventing) that third
party’s obligation to pay connection fees for use of our Platform and Services.
2.1.8 Conducting any systematic or automated data collection activities (including scraping,
data mining, data extraction and data harvesting) on or in relation to the Services
without our express written consent.
2.1.9 Accessing or otherwise interacting with our Platform and the Services using any robot,
spider or automated means other than through a published application programming
interface (API) with credentials that we have issued to you for that purpose.
All use must comply with all applicable laws in all relevant jurisdictions, including those relating
to privacy and/or data protection, fair trading, copyright, defamation, objectionable material,
and unsolicited direct marketing, as well as any advertising codes of practice which may be
relevant. We reserve the right to determine if an activity on our Platform or in relation to our
Services is unacceptable, whether it is in breach of any laws or not.

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3 Response to Unacceptable Use
Without limiting any other legal remedies available to us or any other affected parties, we may,
at our sole discretion:
3.1.1 Issue a warning and require a change of behaviour, for example where we reasonably
believe that an unacceptable use was unintentional or had only a negligible or minor
impact on other parties.
3.1.2 Suspend access to the Platform and use of the Service until we are satisfied that
required changes have been made or sufficient controls have been implemented to stop
further unacceptable use. Suspension of a paid account for unacceptable use does not
remove the requirement for you to pay for the Services. You must not circumvent or
bypass, or attempt to circumvent or bypass, any access or use restrictions.
3.1.3 Terminate access to the Platform and use of the Services.
4 General
This Acceptable Use Policy may be changed or updated from time to time. Continued use of the
Platform and the Services following any change represents agreement to be bound by this
Acceptable Use Policy as amended. We suggest regularly reviewing this Acceptable Use Policy
whenever using the Platform.
Please direct any questions or comments about this Acceptable Use Policy by email to
privacy@mapof.ag.