Exploring the Latest Trends and Insights
A dynamic space where we dive deep into the world of data and technology, agri-food chain standards and sustainability.
Welcome to Our Blog
At Map of Ag, we’re passionate about sharing our knowledge, experiences, and perspectives to keep you informed and inspired. Our blog is a platform dedicated to exploring the latest trends, sharing insightful tips and tricks, and discussing the challenges and opportunities within our industry. We believe in the power of information and aim to provide valuable content that resonates with the industry.
The Global Methane Pledge – How can we work towards measuring methane on-farm?
There has been a lot of focus on methane (CH4) recently. At the COP26 summit in Glasgow, world leaders signed…
What is a realistic uptake for software used by farmers?
Most farmer-focussed software products fail to meet market uptake forecasts. Sometimes the shortfall is large – say budgeting on 2000…
Pure Farming Webinar Series: Powered by API
Held in 2022 – New Zealand Focused Session How developers are creating and using APIs for Ag and spatial data. Most…
Pure Farming Webinar Series – Using my Farm Data
Held in 2022 – New Zealand Focused Session Using my farm data How farmers and agribusinesses can collaborate with data. Andrew…
Pure Farming Webinar Series – Intelligent Agrifood Chains
Held in 2022 – New Zealand Focused Session How agrifood organisations are using data to quantify and support sustainability. Hear from…
Can technologists collaborate to address tomorrow’s needs?
A moment of brilliance from Julia Jones at the recent Farmax conference was the epiphany that “the future has always been unknown”. …
Improving high-tech innovation in agriculture
“Powering up innovation through trusted data”. It’s no coincidence this is the strapline to our data integration platform Pure Farming…
What makes agritech product teams effective?
A few short weeks ago, my colleague Graeme Ogle posted his thoughts on five essential characteristics of a great product owner….
5 Essential characteristics of a great product owner
I have been involved with bespoke programming projects for 25 years – I have seen projects be both spectacularly successful…