Exploring the Latest Trends and Insights
A dynamic space where we dive deep into the world of data and technology, agri-food chain standards and sustainability.
Welcome to Our Blog
At Map of Ag, we’re passionate about sharing our knowledge, experiences, and perspectives to keep you informed and inspired. Our blog is a platform dedicated to exploring the latest trends, sharing insightful tips and tricks, and discussing the challenges and opportunities within our industry. We believe in the power of information and aim to provide valuable content that resonates with the industry.
Can technologists collaborate to address tomorrow’s needs?
A moment of brilliance from Julia Jones at the recent Farmax conference was the epiphany that “the future has always been unknown”. …
Improving high-tech innovation in agriculture
“Powering up innovation through trusted data”. It’s no coincidence this is the strapline to our data integration platform Pure Farming…
What makes agritech product teams effective?
A few short weeks ago, my colleague Graeme Ogle posted his thoughts on five essential characteristics of a great product owner….
5 Essential characteristics of a great product owner
I have been involved with bespoke programming projects for 25 years – I have seen projects be both spectacularly successful…
Thinking about trust in agricultural data
If you work in agriculture or agritech, you’ll know that the last few years have brought a continuous stream of…
What next for climate action in agriculture?
While COP 26 was always going to be about implementation, wranglings over finance and commitments, Map of Ag’s Hugh Martineau…
Tech Outlook – Where to from here?
Map of Ag Chief Technical Officer Andrew Cooke looks into the coming technologies influencing agriculture. The turn of the year…
Updates made to Map of Ag’s FarmMetrics solution
As part of its continuous investment into its suite of technology solutions, Map of Ag is currently working to further…
Why is data important for the future of the agri-food supply chain?
From growers and producers to processors and retailers, every element of today’s food and agricultural supply chain is undergoing a…