Exploring the Latest Trends and Insights
A dynamic space where we dive deep into the world of data and technology, agri-food chain standards and sustainability.
Welcome to Our Blog
At Map of Ag, we’re passionate about sharing our knowledge, experiences, and perspectives to keep you informed and inspired. Our blog is a platform dedicated to exploring the latest trends, sharing insightful tips and tricks, and discussing the challenges and opportunities within our industry. We believe in the power of information and aim to provide valuable content that resonates with the industry.
5 Essential characteristics of a great product owner
I have been involved with bespoke programming projects for 25 years – I have seen projects be both spectacularly successful…
Thinking about trust in agricultural data
If you work in agriculture or agritech, you’ll know that the last few years have brought a continuous stream of…
Why is data important for the future of the agri-food supply chain?
From growers and producers to processors and retailers, every element of today’s food and agricultural supply chain is undergoing a…
Why we value “Agility” and what does it mean?
What does agility mean for an organisation? Ultimately it is the ability to change and adapt in response to changes…
Focusing on existing datasets can automate population of farm GHG models
Reducing the administrative burden on farmers and providing increasingly granular data to populate Greenhouse Gas (GHG) models is now a core activity for Map…
Sustainable soya on the increase in the UK
Thirty-two percent of soya imported into the UK in 2019 was covered by a deforestation-and-conversion-free certified soya standard according to…
The role of food businesses in agricultural supply chains
Map of Ag, European Food and Farming Partnerships (EFFP) and the Allerton Project will be presenting in the Kellogg’s sponsored…
Kellogg’s Origins Programme Focus for Groundswell 2021
It was a chance encounter in 2012 that initially sowed the seed of the Kellogg’s Origins programme. I was introduced…
Designing agritech together
The background This workshop was originally intended to be delivered interactively at the MobileTECH.Ag conference. Despite switching to digital, we…