Exploring the Latest Trends and Insights
A dynamic space where we dive deep into the world of data and technology, agri-food chain standards and sustainability.
Welcome to Our Blog
At Map of Ag, we’re passionate about sharing our knowledge, experiences, and perspectives to keep you informed and inspired. Our blog is a platform dedicated to exploring the latest trends, sharing insightful tips and tricks, and discussing the challenges and opportunities within our industry. We believe in the power of information and aim to provide valuable content that resonates with the industry.
Measuring, managing and mitigating, it’s all about driving efficiency.
We were first introduced to Kellogg’s Origins through European Food and Farming Partnerships (EFFP), led by Duncan Rawson. Map of…
Kellogg’s Origins Programme Focus for Groundswell 2021
It was a chance encounter in 2012 that initially sowed the seed of the Kellogg’s Origins programme. I was introduced…
Pasture Growth Forecaster and LIC SPACE – a celebration
In October 2020, LIC launched an update to its SPACE pasture measurement service. SPACE uses satellite data to predict available…
What really drives profitability in pastoral agriculture?
Unique, profitable, and complex – New Zealand pastoral agriculture is uniquely based around grazing pasture in the paddock while it…
International livestock data standard released
The ICAR Animal Data Exchange working group has released a set of JSON and API standards for livestock data exchange….
Platforms – what are the critical elements and how do I design one?
Since writing the last blog – the world has changed. New Zealand is in level 3 of our lockdown, and thousands of…
Designing agritech together
The background This workshop was originally intended to be delivered interactively at the MobileTECH.Ag conference. Despite switching to digital, we…
Platforms – how to monetise a successful agri platform
Over the past two blogs I’ve explained what a platform is, why they’re important for agribusinesses to understand, and how…
Will Covid-19 result in a shift in attitudes towards digital and data-driven tech?
Covid-19 and the lockdown restrictions have placed a lot of strain on us as a society and also required the…