Horizon 2022

As 2021 draws to a close and we find ourselves remaining in the grip of Covid-19, we thought we’d take a look ahead to 2022 with a focus on opportunities and some predictions for the agrifood sector.


It’s easy to feel dragged down by the unrelenting challenges that the pandemic has brought, but there have been many examples of agile adaption to the rapidly changing circumstances that have inspired me and command my complete respect. In truth, the global agrifood sector has, for the most part, been incredibly resilient and resourceful, though we must not ignore the significant difficulties specific sectors have had to deal with over the course of the last two years some of which are dramatically ongoing.

The pandemic has forced society as a whole to view life through a different lens and in time it is possible the havoc it has wrought may also prove to have been the spark that initiated significant positive change, for example in areas such as climate change, or indeed social welfare.

This first issue of Horizon focuses unashamedly on data in the agrifood sector and the articles we have commissioned demonstrate the breadth of opportunity that a data-driven focus could deliver for the challenges our industry faces. Our business at Map of Ag is all about data and creating opportunities throughout the agrifood supply chain to do things better.

In the past 12 months, our technology teams have made huge progress on delivering our new data integration platform as a service (iPaaS), Pure Farming, and we are hugely excited by the potential this cutting-edge solution can bring to the sector in 2022.

The international nature of our business (we are operating in the UK, NZ, and Australia) means we have access to some of the key market signals across a wide range of agrifood sector businesses, economies, and climates enabling us to build solutions that we believe are truly fit for purpose in a scalable way.

Our role is all about connecting data in a secure and trusted way to enable businesses inside and outside the farm gate to thrive and adapt to ever-changing demands, both environmental and social. Horizon is another way in which we aim to fulfill that connection promise.

The opportunity is huge in agrifood and we look forward to working with you to achieve your goals and ambitions in 2022.


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