Exploring the Latest Trends and Insights
A dynamic space where we dive deep into the world of data and technology, agri-food chain standards and sustainability.
Welcome to Our Blog
At Map of Ag, we’re passionate about sharing our knowledge, experiences, and perspectives to keep you informed and inspired. Our blog is a platform dedicated to exploring the latest trends, sharing insightful tips and tricks, and discussing the challenges and opportunities within our industry. We believe in the power of information and aim to provide valuable content that resonates with the industry.
The National Farm Management Conference is back this November
The National Farm Management Conference is back for another year with an exciting new theme focusing on the future of…
Focusing on existing datasets can automate population of farm GHG models
Reducing the administrative burden on farmers and providing increasingly granular data to populate Greenhouse Gas (GHG) models is now a core activity for Map…
Focus on Nitrogen to ensure a sustainable future for farming
When it comes to climate change associated with agriculture and food production, much of the focus has been on methane,…
The role of food businesses in agricultural supply chains
Map of Ag, European Food and Farming Partnerships (EFFP) and the Allerton Project will be presenting in the Kellogg’s sponsored…
Measuring, managing and mitigating, it’s all about driving efficiency.
We were first introduced to Kellogg’s Origins through European Food and Farming Partnerships (EFFP), led by Duncan Rawson. Map of…
Kellogg’s Origins Programme Focus for Groundswell 2021
It was a chance encounter in 2012 that initially sowed the seed of the Kellogg’s Origins programme. I was introduced…
Platforms – what are the critical elements and how do I design one?
Since writing the last blog – the world has changed. New Zealand is in level 3 of our lockdown, and thousands of…
Designing agritech together
The background This workshop was originally intended to be delivered interactively at the MobileTECH.Ag conference. Despite switching to digital, we…
Platforms – how to monetise a successful agri platform
Over the past two blogs I’ve explained what a platform is, why they’re important for agribusinesses to understand, and how…