James qualified from vet school in 1993, he has 28 years of technical experience.
This includes a certificate in Cattle Health & Production (RSVS 1998), a diploma in Cattle Health & Production (RCVS 2003), a diploma in Bovine Health & Management (ECBHM, 2006) before becoming specialist in Cattle Health & Production (RCVS, 2009).
James works for Map of Ag across both the business development team, working to understand industry needs, as well as the technical team, supporting and advising clients with the delivery of data and consulting projects to help meet their aims. James oversees many of the environmental sustainability projects day to day, in order to support the industry in understanding opportunities to improve on farm efficiency and environmental sustainability.