Raised on a livestock farm in the Midlands, Rob graduated from Newcastle University in 2014 with a first-class honours degree in Agribusiness Management. With more than 12 years’ experience working alongside food supply chain and farm assurance clients, he helps organisations shape their farm data strategies and turn insight into real value, both for clients and for the farms sharing their data. Central to this is trust at every stage – from the sources supplying the data, to the farmers granting permission, to the clients receiving the insights.
Outside work, Rob enjoys football, running and cycling, and can often be found hiking in the Lake District, ticking off the Wainwrights one by one.


