Exploring the Latest Trends and Insights
A dynamic space where we dive deep into the world of data and technology, agri-food chain standards and sustainability.
Welcome to Our Blog
At Map of Ag, we’re passionate about sharing our knowledge, experiences, and perspectives to keep you informed and inspired. Our blog is a platform dedicated to exploring the latest trends, sharing insightful tips and tricks, and discussing the challenges and opportunities within our industry. We believe in the power of information and aim to provide valuable content that resonates with the industry.
5 Essential characteristics of a great product owner
I have been involved with bespoke programming projects for 25 years – I have seen projects be both spectacularly successful…
Thinking about trust in agricultural data
If you work in agriculture or agritech, you’ll know that the last few years have brought a continuous stream of…
Pasture Growth Forecaster and LIC SPACE – a celebration
In October 2020, LIC launched an update to its SPACE pasture measurement service. SPACE uses satellite data to predict available…
What really drives profitability in pastoral agriculture?
Unique, profitable, and complex – New Zealand pastoral agriculture is uniquely based around grazing pasture in the paddock while it…
Designing agritech together
The background This workshop was originally intended to be delivered interactively at the MobileTECH.Ag conference. Despite switching to digital, we…
Platforms – how to monetise a successful agri platform
Over the past two blogs I’ve explained what a platform is, why they’re important for agribusinesses to understand, and how…
Will Covid-19 result in a shift in attitudes towards digital and data-driven tech?
Covid-19 and the lockdown restrictions have placed a lot of strain on us as a society and also required the…
What really drives profitability on pastoral farms – the right story
This article focusses on the farm system – a fascinating animal-pasture game of matching the ever-changing pasture growth with a…
Is this the year you take your agribusiness digital?
The world is changing, and as society as a whole reflects on the changes we will need to make, its…