Exploring the Latest Trends and Insights
A dynamic space where we dive deep into the world of data and technology, agri-food chain standards and sustainability.
Welcome to Our Blog
At Map of Ag, we’re passionate about sharing our knowledge, experiences, and perspectives to keep you informed and inspired. Our blog is a platform dedicated to exploring the latest trends, sharing insightful tips and tricks, and discussing the challenges and opportunities within our industry. We believe in the power of information and aim to provide valuable content that resonates with the industry.
Data needs to meaningful, otherwise there is no value in collecting it
Collecting data provides little value to farmers unless that data can be turned into meaningful insights. That was the conclusion…
Join the data journey and generate real value from your farm data
Map of Ag to lead a panel of industry representatives to consider how joining the data journey can bring benefits to…
Can technologists collaborate to address tomorrow’s needs?
A moment of brilliance from Julia Jones at the recent Farmax conference was the epiphany that “the future has always been unknown”. …
What really drives profitability on pastoral farms – the right story
This is the second article in a series reflecting on the building blocks of profitability on pastoral farms in New…
The National Farm Management Conference is back this November
The National Farm Management Conference is back for another year with an exciting new theme focusing on the future of…
Sustainable soya on the increase in the UK
Thirty-two percent of soya imported into the UK in 2019 was covered by a deforestation-and-conversion-free certified soya standard according to…
The role of food businesses in agricultural supply chains
Map of Ag, European Food and Farming Partnerships (EFFP) and the Allerton Project will be presenting in the Kellogg’s sponsored…
Measuring, managing and mitigating, it’s all about driving efficiency.
We were first introduced to Kellogg’s Origins through European Food and Farming Partnerships (EFFP), led by Duncan Rawson. Map of…
Kellogg’s Origins Programme Focus for Groundswell 2021
It was a chance encounter in 2012 that initially sowed the seed of the Kellogg’s Origins programme. I was introduced…