Exploring the Latest Trends and Insights
A dynamic space where we dive deep into the world of data and technology, agri-food chain standards and sustainability.
Welcome to Our Blog
At Map of Ag, we’re passionate about sharing our knowledge, experiences, and perspectives to keep you informed and inspired. Our blog is a platform dedicated to exploring the latest trends, sharing insightful tips and tricks, and discussing the challenges and opportunities within our industry. We believe in the power of information and aim to provide valuable content that resonates with the industry.
Farmer Data Holds Key To Weetabix Sustainability Drive
UK food manufacturer has committed to be a carbon net zero business by 2050, and its ‘Weetabix Growers Group’ will…
Map of Ag Achieves ISO 27001 Accreditation
Map of Ag’s vision is to be the most trusted global data platform connecting farms and industry. With trust at…
Celebrating Agritech Excellence
Congratulations to Andrew Cooke from Rezare Systems for being awarded the Robin Davidson Memorial Award for Agritech Excellence. On 21st July 2022, Andrew was…
Celebrating Agritech Excellence
Congratulations to Andrew Cooke from Rezare Systems for being awarded the Robin Davidson Memorial Award for Agritech Excellence. On 21st July 2022, Andrew…
Data needs to meaningful, otherwise there is no value in collecting it
Collecting data provides little value to farmers unless that data can be turned into meaningful insights. That was the conclusion…
Measuring sustainability needs an incentivised and realistic approach
Climate change is a global issue. And while priority actions and policies differ by country, sector and by individual businesses,…
Data sharing must be easy, trustable and beneficial
Opportunity in digital technology in the industry is enormous, but uptake has been mixed. Significant challenges exist that are both technological…
Join the data journey and generate real value from your farm data
Map of Ag to lead a panel of industry representatives to consider how joining the data journey can bring benefits to…
What is a realistic uptake for software used by farmers?
Most farmer-focussed software products fail to meet market uptake forecasts. Sometimes the shortfall is large – say budgeting on 2000…