Exploring the Latest Trends and Insights
A dynamic space where we dive deep into the world of data and technology, agri-food chain standards and sustainability.
Welcome to Our Blog
At Map of Ag, we’re passionate about sharing our knowledge, experiences, and perspectives to keep you informed and inspired. Our blog is a platform dedicated to exploring the latest trends, sharing insightful tips and tricks, and discussing the challenges and opportunities within our industry. We believe in the power of information and aim to provide valuable content that resonates with the industry.
Data needs to meaningful, otherwise there is no value in collecting it
Collecting data provides little value to farmers unless that data can be turned into meaningful insights. That was the conclusion…
Data sharing must be easy, trustable and beneficial
Opportunity in digital technology in the industry is enormous, but uptake has been mixed. Significant challenges exist that are both technological…
Join the data journey and generate real value from your farm data
Map of Ag to lead a panel of industry representatives to consider how joining the data journey can bring benefits to…
What is a realistic uptake for software used by farmers?
Most farmer-focussed software products fail to meet market uptake forecasts. Sometimes the shortfall is large – say budgeting on 2000…
Powering up the Waka
When it comes to the impact of climate change and greenhouse gas emissions, all of us are affected, and that…
Can technologists collaborate to address tomorrow’s needs?
A moment of brilliance from Julia Jones at the recent Farmax conference was the epiphany that “the future has always been unknown”. …
Is your Agritech IT product facing headwinds – where should you be looking for solutions?
You or your company is heavily investing in an IT product, the success of which is very important to the…
Improving high-tech innovation in agriculture
“Powering up innovation through trusted data”. It’s no coincidence this is the strapline to our data integration platform Pure Farming…
What makes agritech product teams effective?
A few short weeks ago, my colleague Graeme Ogle posted his thoughts on five essential characteristics of a great product owner….